LAUNCH: DMA Email Authentication Help Center

Just announced today the DMA has partnered with Return Path to help members authenticate email. The new Email Reputation Registry will enhance these offerings by making the monitoring and compliance process fully transparent to member companies by giving them access to the monitoring data, reports, and alerts for their IP addresses and domains. This transparency should accelerate adoption of email authentication for email marketing...

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More on Proactive User Relationship Building

Following up on Fridays Proactive User Relationship Building, there are a few additional things that should also be done with these type of relationship building messages, especially when warning users about phishing attempts on your brand: Explain where your messages will be coming from; we only send promotional email from this address – newsletter@email.marketer.com and purchase notices from purchases@email.marketer.com...

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Where did it go?

Has your email to Hotmail gone missing like this? Here are some of the reasons why your mail to Hotmail might end up being blocked, bulked or discarded: Lack of or failure of SID/SPF records IP address reputation Content filters (MSFT Smartscreen) Brightmail Here are some suggestions on fixing these issues: Fix your authentication records Try testing your delivery again; often now you’ll get to the bulk folder which is an...

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