Oath Migration update
Jun28

Oath Migration update

On June 21st the OATH product team provided an update on system migration and the current status of AOL, Yahoo and Verizon new infrastructure. In this update they mentioned that all mail is now running through their new OATH infrastructure and that mailboxes for AOL users are now migrating to this new common hosting. The top things you should know include: All mail sent to OATH mail brands (ex: Y!, Verizon and AOL) is now handled by...

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514-BILLETS Receives CASL Fine For SMS Messaging
May01

514-BILLETS Receives CASL Fine For SMS Messaging

Today the CRTC announced the first short message service (SMS) violation under Canada’s Anti-Spam Legislation (CASL). 514-BILLETS, a Quebec-based company operating as a marketplace for sporting and cultural events entered an undertaking with the CRTC after allegedly violating the law by sending SMS communications without proper identification, without the consent of the recipients and without contact information of the sender....

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e-Retailers are failing to protect their domains
Feb13

e-Retailers are failing to protect their domains

Recently 250ok released a study, that I wrote, on the adoption of DMARC in the online retail space, titled “DMARC Adoptions Among e-Retailers“, that reviewed the minimum standards of authentication that a domain owner should be able to adopt without any significant investment in server or network configuration. This report focused on the implementation of Sender Policy Framework (SPF) and Domain-based Message...

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5 ways to improve your email marketing in 2018
Jan24

5 ways to improve your email marketing in 2018

Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start out with good intentions, by the end of the year, we’re just thankful to have something go out. The start of a new year is the perfect time to reinvigorate your email marketing by looking at some basic strategies with a fresh, new outlook. That’s why I’m compiling five tips to help you make your 2018 email marketing initiatives stand...

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Email Analytics From A Holistic Point Of View
Nov28

Email Analytics From A Holistic Point Of View

I was recently invited to be a guest on the Real Marketing Real Fast podcast hosted by Doug Morneau. We talked about email best practices, the tools available from 250ok and how marketers can use them to push their marketing to new levels. Doug has made a summary of the podcast available on his site at: EMAIL ANALYTICS FROM A HOLISTIC POINT OF VIEW Doug’s Key takeaways from our conversation include: Improving your email...

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Two CRTC Decisions Released October 19, 2017
Oct20

Two CRTC Decisions Released October 19, 2017

On October 19, 2017 the CRTC released two updates related to a 2015 AMP against Quebec based company, CompuFinder. The actual reports are both quite long so I won’t go into a detailed reviews, please feel free to read them on your own the links are below, instead I plan to highlight some of the key areas that I frequently see questions and concerns on from marketers. The first report Compliance and Enforcement Decision CRTC...

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