Email in times of emergency
Jul13

Email in times of emergency

On the July 4th holiday I sat at home watching my friend live-stream the fires in Colorado that were rapidly approaching her house. She was waiting to find out if they have to evacuate as the fires climb the hills near her house and head to a safer location for her and her family. They were lucky and everything is fine with their neighbourhood and they are home now. This got me thinking about email and how it can help or hurt a brand...

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Malicious advertising catches two business under CASL
Jul11

Malicious advertising catches two business under CASL

On July 11, 2018 the Canadian Radio-Television and telecommunications Commission (CRTC) issued a notice ad summary of their most recent actions under CASL. Allegations against Datablocks Inc and Sunlight Media Inc focus on the violations committed under sections 8 and 9 of the act. According to the summary written about this case the Angler malware was distributed via the Datablocks Real-Time Bidding (RTB) solution and the Sunlight...

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Oath Migration update
Jun28

Oath Migration update

On June 21st the OATH product team provided an update on system migration and the current status of AOL, Yahoo and Verizon new infrastructure. In this update they mentioned that all mail is now running through their new OATH infrastructure and that mailboxes for AOL users are now migrating to this new common hosting. The top things you should know include: All mail sent to OATH mail brands (ex: Y!, Verizon and AOL) is now handled by...

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514-BILLETS Receives CASL Fine For SMS Messaging
May01

514-BILLETS Receives CASL Fine For SMS Messaging

Today the CRTC announced the first short message service (SMS) violation under Canada’s Anti-Spam Legislation (CASL). 514-BILLETS, a Quebec-based company operating as a marketplace for sporting and cultural events entered an undertaking with the CRTC after allegedly violating the law by sending SMS communications without proper identification, without the consent of the recipients and without contact information of the sender....

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e-Retailers are failing to protect their domains
Feb13

e-Retailers are failing to protect their domains

Recently 250ok released a study, that I wrote, on the adoption of DMARC in the online retail space, titled “DMARC Adoptions Among e-Retailers“, that reviewed the minimum standards of authentication that a domain owner should be able to adopt without any significant investment in server or network configuration. This report focused on the implementation of Sender Policy Framework (SPF) and Domain-based Message...

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5 ways to improve your email marketing in 2018
Jan24

5 ways to improve your email marketing in 2018

Despite your best efforts, your company’s email marketing goals sometimes get overlooked. We start out with good intentions, by the end of the year, we’re just thankful to have something go out. The start of a new year is the perfect time to reinvigorate your email marketing by looking at some basic strategies with a fresh, new outlook. That’s why I’m compiling five tips to help you make your 2018 email marketing initiatives stand...

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