Advertising & Marketing Law Conference

On January 26th, at the Canadian Institute’s Advertising & Marketing Law Conference, I presented the following presentation alongside Wally Hill – VP Public Affairs and Communications from the Canadian Marketing Association – where we discussed the current status of Canada’s Anti-Spam Legislation (CASL), provided some guidance for compliance as the law and regulations as they are now drafted, comparisons to United States Legislation CAN-SPAM and some aspirational practices to consider for future use.

This was a great event (not my typical circle of participation so it’s a double Win!), where I learned a number of things related to marketing, advertising disclaimers, managing contest’s in the province of Quebec (it is really quite different from other jurisdictions), and Canadian Advertising Standards. We were also shown some strong insights into the major differences between Canadian and American consumers when asked about the core value of Marketing and the messages presented by agencies and the clients they represent.

Would love to hear your comments about the content presented here.

* This is not legal advice.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.