AOL gives tips on Upcoming Feedback Loop Conversion

Back in June, AOL announced that they were converting all feedback loops to the ARF format. Needless to say they received a number of comments from senders concerned about the needed resources to implement systems to read and process these ARF messages.

Anna provides some new tips on how to read and processes these messages.

There will be no changes with content of the header and these will remain in the current format, Header redactions will will remain. Information is in the body of the email (ex footer text) that says,” is subscribed to this mailing list”, will remain as it currently does.

Header information will remain as is currently is presented to recipients of ARF messages and examples of how to access this in a number of email clients can be found here. Anna also points you to a tool, written by our friends over at Word to the Wise, that can help Unix users ARFFilter.

Have more questions on ARF or Feedback loops, Email me or leave a comment.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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