If Content is King…who is Queen?

Food for thought:

I ran across this question today on LinkedIn’s Answer pages… My first thoughts agree with the best answer I see so far reads:

Relevance is Queen.
You can have all the content in the world, but if it isn’t relevant in a meaningful way to your target, you’re wasting your (and everyone else’s) time.

Do you have a better answer?

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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