The Five Rs of Email (Day 3)
Messages should be engaging and easy to read, something that everyone will understand and that is tailored to your audience. Using an overlay or mapping tool to locate hotspots in your messaging is also something that will provide insight and understanding into how your members are interacting with your messages.
A message directed to a the average B2B list should use the appropriate business terms, definitions and tone as expected when dealing with users. Respecting the length of your messages and the number of images being displayed in a corporate environment should also be considered when developing your messages. These messages should have the expectation that your target audince know their business and the terms commonly used within the industry. Messages should provide Relevance, expand sector knowledge, save time and help the ever important botton line.While communications from a consumer service industry can and probably should be slightly more relaxed with their communications… for example; L33t speak may be appropriate if your targeting gamers. Knowing your audience and speaking their "language" will help them relate with your brand and build a Relationship with your brand.