When ‘Best’ Practices Become ISP Law

Today MediaPost ran this article, When ‘Best’ Practices Become ISP Law, commenting on many of the best practices and requirements that are published by ISPs and their required sending practices for mailers. As with most best practices they gradually become common practices, and then requirements.

The list includes the following items (all of which we have touched on in the past):

  1. Use double opt-in subscription
  2. Don’t pre-check the subscription box
  3. Authentication
  4. Purchasing lists
  5. List hygiene

A handy list of ISP Postmaster and security pages are also included, we recomend you review these on your own and ensure your program conforms to each of the respective requirements.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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