DMNews and Charles Stiles

Recently we linked to a couple stories about Charles Stiles, Former AOL postmaster – New VP at Goodmail.

DMNews has been able to talk to Charles about some of his experiences in this story: A conversation with AOL’s Charles Stiles.

Charles talks about:

  • The biggest issues being seen regarding spam
  • AOL’s method of monitoring users and protecting their network
  • Image spam and filtering
  • Feed back loops and the report as spam button being used as an unsubscribe
  • The power of Authentication

This is a great read for marketers and gives a good overview of the thought process behind AOL’s filtering, and methods.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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