Looking for an ESP?

When looking for a new Email Service Provider (or ESP) you should consider a number of different features.

Think about:

  • The fit with your internal process (ex: exports/imports, and privacy)
  • Do you want a partner that integrates your email program with your current analytic partner (do you have/want an analytics partner tied to your email program?)
  • Someone that offers full service or self service deployments and services
  • Network Infrastructure (ex: Dedicated IP/Mail servers and Security).
  • The business atmosphere, do your business cultures mesh well or will you be a little fish in a big ocean, fighting for attention and development time.

Email marketing reports has a great resource list you should review including feature articles including; Selecting a partner and How To Evaluate E-Mail Vendors.

B2B Email Marketing has some additional resources you might like to consider reviewing during your search for an email vendor.

Find a vendor near you with this World Wide ESP list (login required).

Do you have a question for EmailKarma? Email them to contact or leave a comment.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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