When looking for a new Email Service Provider (or ESP) you should consider a number of different features.
- The fit with your internal process (ex: exports/imports, and privacy)
- Do you want a partner that integrates your email program with your current analytic partner (do you have/want an analytics partner tied to your email program?)
- Someone that offers full service or self service deployments and services
- Network Infrastructure (ex: Dedicated IP/Mail servers and Security).
- The business atmosphere, do your business cultures mesh well or will you be a little fish in a big ocean, fighting for attention and development time.
B2B Email Marketing has some additional resources you might like to consider reviewing during your search for an email vendor.
Find a vendor near you with this World Wide ESP list (login required).
Do you have a question for EmailKarma? Email them to contact or leave a comment.