Gmail talks about fighting spam and reputation

A look at the Gmail anti-spam team and the methods they use to combat spam.

Gmail has also recienly published the paper “Sender Reputation in a Large Webmail Service” for the CEAS (CONFERENCE ON EMAIL AND ANTI-SPAM – 2008). This paper discussed how a large webmail service can define and use reputation to identify and clasify authenticated sending domains to be spammy or not spammy.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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