Permission is a great start!

Awebber, an ESP from Newtown, PA writes about the effect that proper permission works wonders for your email delivery, but remind you that there are other factors are also effecting your message delivery a major one being Relevancy.

How do you stay relevant, Stephanie Miller from Return Path discusses this.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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