HABEAS | The Secret Behind Email Delivery Success

Des Cahill had a great article today published in Imedia; The Secret Behind Email Delivery Success. This covers a number the email world roles from a number of different touch points; the ISP, to the marketer and back to the consumer.

Quote: “Despite persistent problems — more than 90 percent of email network traffic consists of spam and phishing for private information — email still functions extremely well.”

This is thankfully due to the ongoing collaboration and best practises being written all over the world. One such group is MAAWG’s (Messaging Anti-Abuse Working Group), bringing the largest senders and the Largest ISPs around the world together to discuss the right way of doing things when it comes to sending email.

Read MAAWG’s Sender Best practise.

Author: Matt V - @emailkarma

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

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