Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the Inbox nice and tidy and the users coming back to the Hotmail service. Greymail? What does that mean to you? The underlying trend is undeniable. Marketeers need to adjust email strategy to an interaction strategy, otherwise your email might get greyed out. True Spam and email we don’t want The...

What are you doing to stand out and offer added value to your subscribers? Here are a few examples of added value to consider for your 2010/2011 email programs. 1 – TigerDirect – Email Subscribers Know First: When receiving to the TigerDirect newsletter you are presented with the reminder that your in a select group of people that get to know about the Deals first – increasing your chances to cash in on limited quantity...

Over the weekend I attended PodCamp Toronto 2010, where I hooked up for this interview with Jeff from the Email Guide. We discuss: The issues facing people using eMail marketing such as pushing the envelope of permission – you can’t transfer permission from one organization to another. List rental done right means simply sending/placing an ad in someone else’s eMail list/campaign message in order to drive subscribers to your...

Today I happened across a couple of web sites promoting a contest being run by Dr. Pepper – I hope you see this Dr. Pepper. The Contest encourages participants to head out to the convenience store (7-eleven) and purchase a Dr. Pepper product that contains a redeemable code for some free products. These sites had posted a number of reusable codes and provided instructions for individuals on how to redeem them without purchasing the...

Many of you will have heard the news already – AOL plans to layoff approximately 1,400 staff members in the next day or so, the process has already started in some locations… Grim news indeed. But this could happen to any ISP, and in times like these it makes the importance of following the escalation and support process all that more important… Less bodies does not mean less work for people – in fact quite the...