Increased importance on Authentication
Feb22

Increased importance on Authentication

On February 9th Google updated an old post detailing email authentication adoption from 2013 (90% of all emails authenticated at the time) to show freshly updated 2016 numbers. This updated data reveals that 97% of all emails received by their services are being authenticated with at least one form of authentication. Traditionally not authenticating your emails didn’t really hurt your email deliverability, it definitely did not...

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CASL Countdown: Week 12 identify your email sources
Apr14

CASL Countdown: Week 12 identify your email sources

This is all about email this week, and identifying where your emails are originating from. With all the talk about DMARC recently and how Yahoo! broke the internet (they didn’t, just a very small portions of it) it seems like a fitting week to discuss how you can track your email campaigns. A good portion of CASL compliance will come down to understanding your email patterns and being able to track the approved messages your...

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CASL Countdown: Week 18 Getting Started
Feb27

CASL Countdown: Week 18 Getting Started

Hopefully Canada’s Anti-Spam Legislation (CASL) is not a surprise to you at this point. CASL’s Enforcement start date is rapidly approaching (July 1, 2014) and over the next several weeks I’ll be giving you tips on things to accomplish each week as a way to help you get your Digital Marketing Programs ready and compliant with the legislation. These tips are based on many discussions with marketing professionals,...

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Hotmail makes the shift to SPF
Dec06

Hotmail makes the shift to SPF

Recently Hotmail has made two technology shifts in their email authentication solutions, adopting DMARC and switching from Sender ID to SPF. These are significant changes for the platform as the Sender ID solution has traditionally been championed by the Microsoft team while many other ISPs and webmail providers opted for SPF as their email authentication solutions. Why has Hotmail shifted away from Sender ID? While I have not talked...

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DMARC now what? Part 2
Aug20

DMARC now what? Part 2

After a month of reading DMARC reports I find I’m still asking myself – What is the next step? How does this help me (and in turn you)? I’ll hopefully have better answers later this week after my meeting with a couple of DMARC data experts. Remember I’m running in reporting only mode at the moment and just trying to grasp how bad the spoofing issues for email addresses @emailkarma.net are… Sadly Pharmacy...

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