Recently I was interviews by the guys over at the BusinessCast.ca about new trends in social media and how businesses should be looking at these tools to engage their communities and build a lasting relationship with their consumers. Description: Episode 245 pulls back the cloak on the new social media tools with Matthew Vernhout, Director, Delivery & ISP Relations, TC Media. (formerly Transcontinental Interactive). As the inside guy...

I’m starting to see a number of good Facebook programs being built by companies, but many of these focus on a new App or a new Open Graph plugin for sharing content from the advertisers or publishers own site, and less on getting your fans to promote an organization directly. Today I saw a program from the Surfrider Foundation to supply new Facebook Timeline Cover Photos images for their fans that were unique and tailored to the fans...