I got this question the other day via email…Q: Why don’t you follow me on twitter? I follow you, are you a twitter snob? A: After checking in on the senders profile I quickly answered with “You use the Default Icon for Twitter, and I don’t follow people with the default icon” (Clarification: I do follow a very select number of people with the default icon but they are people I personally know). Does that...

I’ll be speaking at a great event coming up in June, and again in September, regarding the Canadian Anti-spam Legislation. Come out and join us while learning how the new rules targeting spam change emarketing best practices. Join Canadian and US Legal and Business Experts for a One-Day Conference on Canada’s New Anti-Spam Law (CASL) and What It Means for You, Your Clients, Customers and Business. Dates: Thursday, June 16, 9:00am...

Recently I hosted a webinar regarding the new Canadian Anti-Spam Legislation and we had some fantastic questions – and there is one I just have to share: Q: When verbally collecting email addresses at a POS from our customers, does this count as Deemed or Implied consent? A: It comes down to how the question is asked and the information about your email program that is shared by the Customer Service Representative. For a consistent...

This is one of the most frequently asked questions I see – “What day of the week should I send my emails?” and there really is no solid answer on this other than test, test, test… Your list will perform differently that other marketers based on your audience, their acceptance of your email messages and the frequency that you send. Because I see this question all the time I was kind of curious about the actual email...

I received this question today about C-28 and it’s been a while since I posted a Q&A so I thought it would be fun to start these up again… Q: Dear EmailKarma.net, I don’t see anything mentioned (in C-28) about how you are responsible as a sender to know if the person you are sending to resides in Canada. I have two questions about this? 1) I guess the logical answer is clients need to capture this at time of sign...

I’m trying something new, not sure if I like it yet but you never know unless you try and test …at least that is what I’m always telling people. Here is my first Video Q&A; – please let me know your thoughts. Click here for the direct link to the video for you Email Subscribers. What are your tips for Verbal Email Address collection? Do you have a question for EmailKarma.net? Send me an email, send me a...