What is with these email addresses?
Sep23

What is with these email addresses?

I was recently asked about email addresses with a company name in the user alias and why would someone take the time to make these addresses for their service/subscription information. To some of you this will be old hat and common, as it’s not a new concept, but many people still don’t understand the motivation behind creating a tagged email address for subscription to products and services. Why would anyone use an email...

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Q&A: Implied Consent
Mar19

Q&A: Implied Consent

Q: Dear EmailKarma.net, We sell through distribution and we have five contacts we interact with from Company A, that we currently do business with, that we email with updates on the safety products they purchase from us. Can we email all the contacts that we have in our database from that company, does the implied consent allow us to email any contact within the company we are doing business with (regardless on the business area they...

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Q&A: Why don’t you follow me on Twitter?

I got this question the other day via email…Q: Why don’t you follow me on twitter? I follow you, are you a twitter snob? A: After checking in on the senders profile I quickly answered with “You use the Default Icon for Twitter, and I don’t follow people with the default icon” (Clarification: I do follow a very select number of people with the default icon but they are people I personally know). Does that...

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Are You Prepared? Complying with Canada’s New Anti-Spam Legislation
May16

Are You Prepared? Complying with Canada’s New Anti-Spam Legislation

I’ll be speaking at a great event coming up in June, and again in September, regarding the Canadian Anti-spam Legislation. Come out and join us while learning how the new rules targeting spam change emarketing best practices. Join Canadian and US Legal and Business Experts for a One-Day Conference on Canada’s New Anti-Spam Law (CASL) and What It Means for You, Your Clients, Customers and Business. Dates: Thursday, June 16,...

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Discussing Permission Under CASL
May04

Discussing Permission Under CASL

Recently I hosted a webinar regarding the new Canadian Anti-Spam Legislation and we had some fantastic questions – and there is one I just have to share: Q: When verbally collecting email addresses at a POS from our customers, does this count as Deemed or Implied consent? A: It comes down to how the question is asked and the information about your email program that is shared by the Customer Service Representative. For a...

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Q&A: What Day Do You Send email?
Jan20

Q&A: What Day Do You Send email?

This is one of the most frequently asked questions I see – “What day of the week should I send my emails?” and there really is no solid answer on this other than test, test, test… Your list will perform differently that other marketers based on your audience, their acceptance of your email messages and the frequency that you send. Because I see this question all the time I was kind of curious about the actual...

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