Email Analytics From A Holistic Point Of View
Nov28

Email Analytics From A Holistic Point Of View

I was recently invited to be a guest on the Real Marketing Real Fast podcast hosted by Doug Morneau. We talked about email best practices, the tools available from 250ok and how marketers can use them to push their marketing to new levels. Doug has made a summary of the podcast available on his site at: EMAIL ANALYTICS FROM A HOLISTIC POINT OF VIEW Doug’s Key takeaways from our conversation include: Improving your email...

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Q&A Transactional emails with unsubscribes?
Sep15

Q&A Transactional emails with unsubscribes?

I’ve received this question about Transactional emails under CASL a few times and I had to really dig around and talk to a number of people to come up with a reasonable explanation as it’s quite complicated and many people seem to be confused. Q: Do I need Unsubscribe in Transactional emails under CASL? A: My interpretation of the requirement is YES Transactional emails under CASL require an unsubscribe link to stop...

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What is with these email addresses?
Sep23

What is with these email addresses?

I was recently asked about email addresses with a company name in the user alias and why would someone take the time to make these addresses for their service/subscription information. To some of you this will be old hat and common, as it’s not a new concept, but many people still don’t understand the motivation behind creating a tagged email address for subscription to products and services. Why would anyone use an email...

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Q&A: Implied Consent
Mar19

Q&A: Implied Consent

Q: Dear EmailKarma.net, We sell through distribution and we have five contacts we interact with from Company A, that we currently do business with, that we email with updates on the safety products they purchase from us. Can we email all the contacts that we have in our database from that company, does the implied consent allow us to email any contact within the company we are doing business with (regardless on the business area they...

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Q&A: Why don’t you follow me on Twitter?

I got this question the other day via email…Q: Why don’t you follow me on twitter? I follow you, are you a twitter snob? A: After checking in on the senders profile I quickly answered with “You use the Default Icon for Twitter, and I don’t follow people with the default icon” (Clarification: I do follow a very select number of people with the default icon but they are people I personally know). Does that...

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Are You Prepared? Complying with Canada’s New Anti-Spam Legislation
May16

Are You Prepared? Complying with Canada’s New Anti-Spam Legislation

I’ll be speaking at a great event coming up in June, and again in September, regarding the Canadian Anti-spam Legislation. Come out and join us while learning how the new rules targeting spam change emarketing best practices. Join Canadian and US Legal and Business Experts for a One-Day Conference on Canada’s New Anti-Spam Law (CASL) and What It Means for You, Your Clients, Customers and Business. Dates: Thursday, June 16,...

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