Why marketers shouldn’t care about Greymail, but actually should
Dec12

Why marketers shouldn’t care about Greymail, but actually should

Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the Inbox nice and tidy and the users coming back to the Hotmail service. Greymail? What does that mean to you? The underlying trend is undeniable. Marketeers need to adjust email strategy to an interaction strategy, otherwise your email might get greyed out. True Spam and email we don’t want...

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Ideas for Dealing with Bad Affiliates
Oct27

Ideas for Dealing with Bad Affiliates

Yesterday I attended a meeting lead by the Canadian Wireless Telecommunications Association (CWTA), that consisted of a number of the Nations largest Mobile Carriers and Aggrigators. It was exciting to finally get some real insights into the world of mobile, the types of concerns that the eco-system has and some of the issues that they are facing as a larger group… I’m happy to say true spam is not a major one (at least at...

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Mainsleaze Blog Goes Live
Oct17

Mainsleaze Blog Goes Live

Put this up on your list of places you don’t want to be talked about (not all press is good press). Increasing the tool set for dealing with BACN (irrelevant messaging to subscribers) and big business spam a new blog has appeared and is already attracting some attention in the email space, the Mainsleaze Blog. A place where anti-spammers will discuss spam from companies that really should know better and the networks supporting...

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Launching a New Newsletter to Existing Subscribers
Oct07

Launching a New Newsletter to Existing Subscribers

Thinking of expanding your current email offering with an additional daily email? Maybe something closely related to your current email program, but not something that everyone will want daily? Then take a quick look at the following invitation from Beyond the Rack where a new (a second) daily email is being promoted offering home decorating solutions to existing subscribers (Typical existing deals include accessories, clothing and...

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Educating Youth on Online Privacy
Sep26

Educating Youth on Online Privacy

Canadians are using online tools to share information like never before. Facebook, Twitter, LinkedIn, YouTube – there is a plethora of social sharing services out there. Social sharing helps us communicate and stay in touch with friends. Sharing of information and ideas has never been so easy and seamless. Unfortunately, communicating online can potentially pose significant privacy risks not only to the users but also their friends....

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Privacy Goes Public: Eight Tips For Online Marketers

This is a recent Article I published for work, and I thought it fit to share here as well. photo credit: o5com It seems like you can’t open a news feed these days without being inundated with stories about privacy. Network data breaches. Location-based tracking. Court injunctions. It’s a minefield out there. Nowhere is privacy more closely watched — or as potentially explosive — as in the field of online marketing. The integration of...

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