2009 Holiday Wrap-up

Well as we approach the end of another fantastic growth year for email It’s time for a quick wrap-up on the things we liked, the things we disliked, hottest posts of the year and a what’s coming next year prediction. So many good things happened this yeah I don’t even know where to start… First up – the increased use of Share to Social – This is the new hot toy for marketer’s, there are no...

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More Relationship Messaging

Following up on Yesterday’s post about relationship messaging and helping prepare your subscribers for upcoming online events and sales – The Source sent out a very similar message to help you get prepared for their big online shopping deals. This message follows almost the same formula as those discussed yesterday; Prepare your account Check out the Deals early and get your game plan together I think I’m more...

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Relationship Messaging for Big Sales

Many retailers in Canada are preparing for one of the largest Shopping days of the year, Boxing Day – I’d put this on the same level as Black Friday in the US. Two of Canada’s leading Electronic retailers are getting out in front of subscribers to prepare them for the online shopping extravaganza. Presentation is a big factor as well… Future Shop electing for a checklist like approach to getting ready for easy...

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Giving Email a Black Eye

It’s been noted several times in the last few days that legitimate email marketers need to take a stand and hold the banner high on doing the right things… and then you get an email like this… Our Privacy PolicyThe Blitz mailing list is up-dated daily but who has time to fiddle around with permission requests? If you don’t want to be on the Blitz list, please click the link below to unsubscribe This is the...

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Q&A: Permission and the Electronic Commerce Protection Act

I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament. Q:What does this mean for US companies which have Canadians on their list? It looks like the ECPA (pronounced Eck-Pa) has a slightly more rigid permission rule than CAN SPAM (implied consent is not exactly opt out). So if I have Canadians on my file, and don’t have ZIP or Country, will...

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Twas the month before Christmas | a poem

My good buddy Rick Buck sent this over yesterday and it was so funny I had to share (with permission of course). ‘Twas the month before Christmas, when all through the land,marketers were scheming to hit year-end plans. Their e-mails were designed in great detail and care,in hopes that all of their customers soon would be there. Mail the entire list. Mail them all!Mail away! Mail away! Mail away all!” The executives were nestled...

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