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Most popular articles of 2007

As the year draws close to the end I’d like to share the top five articles of 2007; Whats the best way to build reputation on new IPs? – September 7 When you move from one ESP to another… – November 28 Bounce handling – August 3 Monitoring Your Reputation – September 10 Are IP address portable? September 20 For the remainder of the year postings will be infrequent, but I expect to be back full force and...

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In ad serving news…

Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick. Google Points to six main factors in this decision: Transaction was cleared with no conditions Google and DoubleClick are not competitors Third party ad serving markets are highly competitive Privacy not a part of the merger review Data combination wouldn’t pose problems Advertisers and publishers aren’t concerned...

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BeRelevant interviews MarketingSherpa

Tamara over at BeRelevant interviews Stefan Tournquist from Marketing Sherpa on their latest metrics report that were recently published. Listen to the interview here. Several relevant Items are discussed; mailing frequency, removing inactive users and what are the largest concerns by marketers that responded to Sherpa’s...

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Wisdom of 2007

Marketing Sherpa has released their annual Wisdom guide, the 5th to be exact, and its full of great tidbits on how to improve your campaigns and email programs. These are real examples of people making changes to their email campaigns and the differences that they saw. Expect to read thing like; Donations are up by 50%, with very little effort Auto responders work, they gave us a 20% conversion increase and, Our Conversion was increased by...

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Symantec’s 12 Days of Christmas Spam

Just in time for the holidays – some very common spam items put to song. YouTube...

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SenderScore Blacklist Follow-up

Today I received a messages from George Bilbrey, VP and General Manager, for Return Path someone I have known personally for quite some time and who’s opinion I respect. George has sent me some additional information and a number of points for clarification regarding the posting: SenderScore Whitelist or Blacklist? yesterday. Here is what he has to say: The blacklist is based on more than the summary Sender Score on average, IPs on...

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