Many people Struggle with organizing their inboxes and productivity loss caused by the seemingly never-ending stream of emails being sent to them. Around the office I am often ask for tips regarding organizing the inbox… See I get a ton of email, several hundred a day (including alerts, notifications, commercial email and one-to one communications), everyday and I usually only have a few messages at a time in my inbox that are...

Back in February I was invited to Ottawa, as part of my duties with CAUCE, to attend a session hosted by the Canadian Radio-television and Telecommunications Commission (CRTC) about CASL enforcement and some of the clarifications and Guidance that was previously published last October. I felt the sessions went quite well and the mood in the room was typically very positive, but mixed with a touch of apprehension because of the number of...

Email marketers constantly strive to find new ways to get their emails noticed, opened and clicked by end users. With more and more businesses embracing email channel to communicate with customers, it becomes even more important for marketers to innovate and try new things. One of these new techniques, you might have noticed, is to use glyphs or symbols in email subject lines. Marketers do this to try and stand out in the crowded inbox and...

Data released by ComScore in October ’12 suggests that Gmail has overtaken Hotmail as the world’s top email service. Gmail has grown very fast in past few years and would likely end up being the top email provider in North America sooner than later. Delivering email to Gmail users’ inbox brings with itself some unique challenges as Gmail spam filtering focuses heavily on subscriber engagement, content filtering and user driven spam...

Recently Hotmail has made two technology shifts in their email authentication solutions, adopting DMARC and switching from Sender ID to SPF. These are significant changes for the platform as the Sender ID solution has traditionally been championed by the Microsoft team while many other ISPs and webmail providers opted for SPF as their email authentication solutions. Why has Hotmail shifted away from Sender ID? While I have not talked to...

After a month of reading DMARC reports I find I’m still asking myself – What is the next step? How does this help me (and in turn you)? I’ll hopefully have better answers later this week after my meeting with a couple of DMARC data experts. Remember I’m running in reporting only mode at the moment and just trying to grasp how bad the spoofing issues for email addresses @emailkarma.net are… Sadly Pharmacy Bots...