Email as an multi-connected marketing channel: so much better!
Feb03

Email as an multi-connected marketing channel: so much better!

Guest post by: Remy Bergsma Viewing email marketing as a single, independent channel is not the way to go when it comes to online marketing. It should be part of a bigger, total marketing plan where it sits together with other channels in the marketing spectrum. Be it SEO, adwords, banners, your website, social media or video: email can work together with those in a great way. Here are some examples to show how the other online...

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Why marketers shouldn’t care about Greymail, but actually should
Dec12

Why marketers shouldn’t care about Greymail, but actually should

Guest post by: Jordie van Rijn With the latest version of Hotmail, Microsoft started their battle against greyMail. The ultimate goal is to keep the Inbox nice and tidy and the users coming back to the Hotmail service. Greymail? What does that mean to you? The underlying trend is undeniable. Marketeers need to adjust email strategy to an interaction strategy, otherwise your email might get greyed out. True Spam and email we don’t want...

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Guest: Pre-Header Rendering Lessons
Aug18

Guest: Pre-Header Rendering Lessons

Guest post by: Jordie van Rijn Some time ago I received this email from Adidas. They normally have pretty cool emails and I had my images blocked, so I tried to go to the online version by clicking on the link in the top of the mail. And I was immediately unsubscribed. ‘What just happened there?’. It was a badly executed unsubscribe link. Unsubscribe links in the top debate The email marketing community have been talking about...

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Guest post: Japan’s Updated Anti-spam Bill (3 of 3)

Thanks for comming back for the conclusion of our series on “Japan’s Updated Anti-spam Bill” by our guest writer Matt Hill, see part 1 and part 2. What this means to Senders: 1. The New Anti-Spam Law’s requirements are not clear until the Japanese government issues its implementation order. 2. Senders must stop sending commercial email to recipients that do not fall into one of the four opt-in categories. 3....

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Guest post: Japan’s Updated Anti-spam Bill (2 of 3)

As promised yesterday here is part two of three with our guest writer Matt Hill, see part 1 here. Penalties For Violations under Japan’s updated Anti-spam Law. 1. The Minister of MIC (Ministry of Internal Affairs and Communications) can order the Sender to take measures to bring itself into compliance. a. The Sender may also be subject to a fine of up to ¥1,000,000 or imprisonment for up to a year if it violates such an order....

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Guest post: Japan’s Updated Anti-spam Bill (1 of 3)

A long time friend and co-worker asked me about writing for EmailKarma.net and what kinds of information would be good to share, so I thought I’d let him guest post on the recent updates on Japan’s anti-spam laws. Please welcome guest post by Matt Hill, if you like these maybe we can convince him to write regularly… Here is Post one of three that will appear each day for the remainder of the week. There has been a...

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