Is your bank protecting you?
Mar07

Is your bank protecting you?

With all of the recent conversations and articles about DMARC and Authentication I thought I would run a quick scan of the banking landscape in Canada. I took a quick look at the top 5 banks in Canada and the Bank of Canada, Canada’s central bank, added mainly because of a recent phishing warning message they posted this week. The test is only on the corporate domain for each brand as many of the banks have sub-domains sending...

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Yahoo announces upcoming DMARC changes
Feb29

Yahoo announces upcoming DMARC changes

This evening Yahoo Inc announced, on the DMARC discussion lists, that as of March 28th that several of the DMARC records for their international domains will be switching to p=reject. This is in alignment with their current policy records for yahoo.com, which was changed in 2014. When Yahoo originally made these changes it cause come issues for email marketers using their yahoo.com email address with their ESPs not being authorized to...

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Increased importance on Authentication
Feb22

Increased importance on Authentication

On February 9th Google updated an old post detailing email authentication adoption from 2013 (90% of all emails authenticated at the time) to show freshly updated 2016 numbers. This updated data reveals that 97% of all emails received by their services are being authenticated with at least one form of authentication. Traditionally not authenticating your emails didn’t really hurt your email deliverability, it definitely did not...

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Rogers Media: $200K CASL fine for alleged violations
Nov20

Rogers Media: $200K CASL fine for alleged violations

This morning the Canadian Radio-television and Telecommunications Commission (CRTC) issued a notice stating that Rogers Media Inc had entered into an undertaking with them regarding alleged violations of Canada’s Anti-Spam Legislation (CASL). The CRTC’s notice discusses issues with Unsubscribes not working or not being honoured, and also not being available for the require time from under the legislation. The CRTC’s...

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Porter Airlines Inc. fined $150,000 for violating CASL
Jun30

Porter Airlines Inc. fined $150,000 for violating CASL

It was announced yesterday by The Canadian Radio-television and Telecommunications Commission (CRTC) that Porter Airlines Inc. has agreed to pay $150,000 as a result of alleged violations against Canada’s anti-spam legislation (CASL). According to a news release issued by the Government of Canada, “Porter Airlines failed to comply with various requirements of the law between July 2014 and April 2015. The company allegedly sent some...

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TIL: Make Any Youtube Video Into An Animated Gif
Jun05

TIL: Make Any Youtube Video Into An Animated Gif

Have you been thinking about adding video or animated gifs to your email but other priorities are keeping your tests from succeeding? Or maybe it’s cross department budgeting and time management that are holding you back? Lets look at three different solutions that can help ease some of the time needed to carry out and test the effectiveness of video and animated gifs in your email messages. Here are a few tricks to think about...

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