OTA Releases Unsubscribe Study
Sep17

OTA Releases Unsubscribe Study

It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link” still seems to march on. To compare and test this theory the Online Trust Alliance (OTA) has started reviewing large commercial senders to verify that they are taking...

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Gmail: Are those ads or spam?
Aug13

Gmail: Are those ads or spam?

In a weird turn of fate, we’ve crossed into an alternate reality where the opinions of some are that the new ads being displayed in the new Gmail Tabs are spam and I simply can’t bring myself to call them spam. I see these messages are clearly ads just in a new format for consumption by both the marketing and consumer world. For example, the ads have some similar functions to email, but some very key differences as well...

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Advertising & Marketing Law Conference
Jan31

Advertising & Marketing Law Conference

On January 26th, at the Canadian Institute’s Advertising & Marketing Law Conference, I presented the following presentation alongside Wally Hill – VP Public Affairs and Communications from the Canadian Marketing Association – where we discussed the current status of Canada’s Anti-Spam Legislation (CASL), provided some guidance for compliance as the law and regulations as they are now drafted, comparisons...

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True Stories | Email List Building

Tonight I joined a good friend and co-worker, and one of his friends (we will call him Dave for this story), for dinner and drinks after work. As per the norm with many conversations (I’m sure you can relate to this) the conversation eventually drifted to email where a recent event story came up. Dave told me about a recent phone call with an email list vendor where they were offering services to Help build a contact and mailing...

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Facebook and Email Collection

Facebook announced yesterday that they were adding the functionality for Application and Facebook connect developers to begin collecting email addresses of their users, in some cases event requiring the email address be supplied to access the application. You can call me a pessimist but I have a feeling this opens a whole new can of worms for the Millions of Facebook users that are visiting and participating in the use of applications...

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Q&A: Permission and the Electronic Commerce Protection Act

I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament. Q:What does this mean for US companies which have Canadians on their list? It looks like the ECPA (pronounced Eck-Pa) has a slightly more rigid permission rule than CAN SPAM (implied consent is not exactly opt out). So if I have Canadians on my file, and don’t have ZIP or Country, will...

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