content top

Gmail: Are those ads or spam?

Gmail: Are those ads or spam?

In a weird turn of fate, we’ve crossed into an alternate reality where the opinions of some are that the new ads being displayed in the new Gmail Tabs are spam and I simply can’t bring myself to call them spam. I see these messages are clearly ads just in a new format for consumption by both the marketing and consumer world. For example, the ads have some similar functions to email, but some very key differences as well that...

Read More

Advertising & Marketing Law Conference

Advertising & Marketing Law Conference

On January 26th, at the Canadian Institute’s Advertising & Marketing Law Conference, I presented the following presentation alongside Wally Hill – VP Public Affairs and Communications from the Canadian Marketing Association – where we discussed the current status of Canada’s Anti-Spam Legislation (CASL), provided some guidance for compliance as the law and regulations as they are now drafted, comparisons to...

Read More

True Stories | Email List Building

Tonight I joined a good friend and co-worker, and one of his friends (we will call him Dave for this story), for dinner and drinks after work. As per the norm with many conversations (I’m sure you can relate to this) the conversation eventually drifted to email where a recent event story came up. Dave told me about a recent phone call with an email list vendor where they were offering services to Help build a contact and mailing...

Read More

Facebook and Email Collection

Facebook announced yesterday that they were adding the functionality for Application and Facebook connect developers to begin collecting email addresses of their users, in some cases event requiring the email address be supplied to access the application. You can call me a pessimist but I have a feeling this opens a whole new can of worms for the Millions of Facebook users that are visiting and participating in the use of applications...

Read More

Q&A: Permission and the Electronic Commerce Protection Act

I received a great question about the Electronic Commerce Protection Act (Bill C-27) currently working it’s way through the Canadian Parliament. Q:What does this mean for US companies which have Canadians on their list? It looks like the ECPA (pronounced Eck-Pa) has a slightly more rigid permission rule than CAN SPAM (implied consent is not exactly opt out). So if I have Canadians on my file, and don’t have ZIP or Country, will I...

Read More

Q&A: An Offer In A Confirmation Message

Q: Dear EmailKarma.net, We’ve been sending confirmation emails with a thumbnail view of one of our newsletter articles the registrants will receive as part of our email program. What are the ramifications of switching the article thumbnail for a thumbnail of one of the actual offers that we would be sending? Here are a sample of what we are considering: Thank you for opting in to receive our email communications. To complete the...

Read More
content top