CASL – Three Weeks Later
Jul25

CASL – Three Weeks Later

Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose...

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CRTC Infographic Regarding Consent
Jun17

CRTC Infographic Regarding Consent

As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source...

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CASL Countdown: Week 2 – The Home Stretch
Jun16

CASL Countdown: Week 2 – The Home Stretch

CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper...

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CASL Countdown: Week 3 Compliance and Monitoring
Jun10

CASL Countdown: Week 3 Compliance and Monitoring

With less than three weeks until the legislation comes into force (July 1st) and most of your CASL planning should be complete. Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working out the kinks as described in Week 4 start to look at the compliance portion of your program. What is the auditing process, who is in charge of monitoring the deployment teams are...

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CASL Countdown: Week 4 – Process flow
Jun04

CASL Countdown: Week 4 – Process flow

Only 4 more weeks until CASL is here so lets start reviewing and testing new processes and data flows… It is now time to go back and review the updates and changes you have applied over the past several weeks. Make sure that all of your web and email templates have been updated and that a plan for implementation is in place. Also be sure to test your automated email programs to ensure they are working properly and CASL...

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CASL Countdown: Week 5 – Forward to a Friend
May27

CASL Countdown: Week 5 – Forward to a Friend

Now that most of your CASL planning is done and we are in the Hurry up and Wait part of our countdown it’s time to think about some auxiliary email programs like Forward to a Friend. Sending unsolicited CEMs is clearly against the intentions of CASL and Forward to a Friend seems to be a great big target for potential violations under the legislation. Lets review the explanation of Forward to a Friend from the Regulatory Impact...

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