Email Analytics From A Holistic Point Of View
Nov28

Email Analytics From A Holistic Point Of View

I was recently invited to be a guest on the Real Marketing Real Fast podcast hosted by Doug Morneau. We talked about email best practices, the tools available from 250ok and how marketers can use them to push their marketing to new levels. Doug has made a summary of the podcast available on his site at: EMAIL ANALYTICS FROM A HOLISTIC POINT OF VIEW Doug’s Key takeaways from our conversation include: Improving your email...

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Two CRTC Decisions Released October 19, 2017
Oct20

Two CRTC Decisions Released October 19, 2017

On October 19, 2017 the CRTC released two updates related to a 2015 AMP against Quebec based company, CompuFinder. The actual reports are both quite long so I won’t go into a detailed reviews, please feel free to read them on your own the links are below, instead I plan to highlight some of the key areas that I frequently see questions and concerns on from marketers. The first report Compliance and Enforcement Decision CRTC...

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EmailKarma.net turns 10!
Jul07

EmailKarma.net turns 10!

Ten years ago today I started writing EmailKarma.net, I can’t believe how the time flies… over this time as an industry, we have evolved, changed, adapted, and have grown exponentially but we continue to stumble and forget to learn from our past mistakes to prevent the same issues over and over. With that in mind here are a few things I’ve observed about email marketing over the last decade of blogging about the...

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Government of Canada Suspends CASL PRA
Jun07

Government of Canada Suspends CASL PRA

Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017. The full announcement can be found on the Government of Canada’s website and Privy Council’s website. What’s changing? PC Number: 2017-0580 Date: 2017-06-02 His...

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July 1st is Coming Quickly
May29

July 1st is Coming Quickly

Canada’s Anti-Spam Legislation is getting ready to turn three and as this date approaches we are approaching the end of the transition period, also known as Section 66. This covers pre-existing consents and the Private Right of Action under the legislation. But what does this really mean for marketers under CASL? Lets take a minute and back up… CASL has two types of consent: Implied – Existing Business Consent, or...

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