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CASL Countdown: Weeks 14 and 15 Data Collection Upgrades

CASL Countdown: Weeks 14 and 15 Data Collection Upgrades

Let me first start by apologizing about skipping last week – I was on a much needed vacation and just couldn’t bring myself to sit in front of a computer while I was away. So that means I’ll make up the extra in this post with two weeks in one article. Week 15: Collecting of new addresses Running from Week 17 where we built the list of data sources for your marketing file, it’s time to look at what is missing in the...

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CASL Countdown: Week 16 Data Management and Access

CASL Countdown: Week 16 Data Management and Access

Data two weeks in a row?! When will we get to the meat of CASL you ask… Soon I promise but this is very important and quite a bit of work so I’m front loading it in the planning phases. Let us start by reviewing your database to see how you are currently collecting and more importantly recording consent for your members. If you needed to prove consent for a recipient you’ve sent mail to, what data do you have to back up...

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CASL Countdown: Week 17 Data Collection Review

CASL Countdown: Week 17 Data Collection Review

Hopefully the last few days have been fruitful and your inventory of information from week 18 is ready for a more detailed review. This weeks idea is all about creative changes to your data collection practices and CEM templates. No time like the present to review how you are collecting data and build a plan to bridge the gaps between your current processes and potentially a new processes under CASL. Here are some questions to get you...

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CASL Countdown: Week 18 Getting Started

CASL Countdown: Week 18 Getting Started

Hopefully Canada’s Anti-Spam Legislation (CASL) is not a surprise to you at this point. CASL’s Enforcement start date is rapidly approaching (July 1, 2014) and over the next several weeks I’ll be giving you tips on things to accomplish each week as a way to help you get your Digital Marketing Programs ready and compliant with the legislation. These tips are based on many discussions with marketing professionals, legal...

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Gmail Image Changes Affecting Open Rates and Reporting

Gmail Image Changes Affecting Open Rates and Reporting

Recently many ESPs have been experiencing issues with image tracking due to image caching at Gmail. While this is currently not affecting all ESPs, based on several conversations I’ve had with various other ESP delivery and compliance team members, I think this is just a matter of time before all commercial senders start to experience the image caching from Gmail. Like any new feature Google implements they roll them out, starting...

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