CASL – Three Weeks Later
Jul25

CASL – Three Weeks Later

Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose...

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Myth: COI makes you CASL Compliant
Jul16

Myth: COI makes you CASL Compliant

I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your...

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CRTC Infographic Regarding Consent
Jun17

CRTC Infographic Regarding Consent

As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source...

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CASL Countdown: Week 2 – The Home Stretch
Jun16

CASL Countdown: Week 2 – The Home Stretch

CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper...

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CASL Countdown: Week 3 Compliance and Monitoring
Jun10

CASL Countdown: Week 3 Compliance and Monitoring

With less than three weeks until the legislation comes into force (July 1st) and most of your CASL planning should be complete. Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working out the kinks as described in Week 4 start to look at the compliance portion of your program. What is the auditing process, who is in charge of monitoring the deployment teams are...

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