EmailKarma.net turns 10!
Jul07

EmailKarma.net turns 10!

Ten years ago today I started writing EmailKarma.net, I can’t believe how the time flies… over this time as an industry, we have evolved, changed, adapted, and have grown exponentially but we continue to stumble and forget to learn from our past mistakes to prevent the same issues over and over. With that in mind here are a few things I’ve observed about email marketing over the last decade of blogging about the...

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Government of Canada Suspends CASL PRA
Jun07

Government of Canada Suspends CASL PRA

Today the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development announced that Private Right of Action (PRA) provisions of Canada’s Anti-Spam Legislation (CASL) would not be coming into force as scheduled on July 1, 2017. The full announcement can be found on the Government of Canada’s website and Privy Council’s website. What’s changing? PC Number: 2017-0580 Date: 2017-06-02 His...

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July 1st is Coming Quickly
May29

July 1st is Coming Quickly

Canada’s Anti-Spam Legislation is getting ready to turn three and as this date approaches we are approaching the end of the transition period, also known as Section 66. This covers pre-existing consents and the Private Right of Action under the legislation. But what does this really mean for marketers under CASL? Lets take a minute and back up… CASL has two types of consent: Implied – Existing Business Consent, or...

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Sending Attachments in email
May23

Sending Attachments in email

This is a question that comes across my desk from time to time, when a client want to send emails with attachments to their customers. Sometimes it’s a receipt, an order form or a update to an existing contract or service, or sometimes people just want to send something as an attachment to all of their customers. Typically I would not recommend this type of program be sent from an ESPs platform as they are not generally setup to...

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Q&A Transactional emails with unsubscribes?
Sep15

Q&A Transactional emails with unsubscribes?

I’ve received this question about Transactional emails under CASL a few times and I had to really dig around and talk to a number of people to come up with a reasonable explanation as it’s quite complicated and many people seem to be confused. Q: Do I need Unsubscribe in Transactional emails under CASL? A: My interpretation of the requirement is YES Transactional emails under CASL require an unsubscribe link to stop...

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