July 1st is Coming Quickly
May29

July 1st is Coming Quickly

Canada’s Anti-Spam Legislation is getting ready to turn three and as this data approaches we are approaching the end of the transition period, also known as Section 66. This covers pre-existing consents and the Private Right of Action under the legislation. But what does this really mean for marketers under CASL? Lets take a minute and back up… CASL has two types of consent: Implied – Existing Business Consent, or...

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Sending Attachments in email
May23

Sending Attachments in email

This is a question that comes across my desk from time to time, when a client want to send emails with attachments to their customers. Sometimes it’s a receipt, an order form or a update to an existing contract or service, or sometimes people just want to send something as an attachment to all of their customers. Typically I would not recommend this type of program be sent from an ESPs platform as they are not generally setup to...

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Q&A Transactional emails with unsubscribes?
Sep15

Q&A Transactional emails with unsubscribes?

I’ve received this question about Transactional emails under CASL a few times and I had to really dig around and talk to a number of people to come up with a reasonable explanation as it’s quite complicated and many people seem to be confused. Q: Do I need Unsubscribe in Transactional emails under CASL? A: My interpretation of the requirement is YES Transactional emails under CASL require an unsubscribe link to stop...

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Another CASL Milestone is about to pass
Jun30

Another CASL Milestone is about to pass

Tomorrow marks the second anniversary of Canada’s Anti-Spam Legislation (CASL) coming into force and we’ve seen a number of actions from the enforcing agencies with their new legal powers. To quickly recap: 5 March 2015 – 3510395 Canada Inc. (dba Compu.Finder) – Fined $1.1M for alleged violations of CASL March 11, 2015 – Avis Budget Group – Fined $30M in AMPS from the Competition Bureau over alleged...

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Is your bank protecting you?
Mar07

Is your bank protecting you?

With all of the recent conversations and articles about DMARC and Authentication I thought I would run a quick scan of the banking landscape in Canada. I took a quick look at the top 5 banks in Canada and the Bank of Canada, Canada’s central bank, added mainly because of a recent phishing warning message they posted this week. The test is only on the corporate domain for each brand as many of the banks have sub-domains sending...

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