What does “grandfathering” mean under CASL?
Jan07

What does “grandfathering” mean under CASL?

Guest post by: Shaun Brown In the Regulatory Impact Analysis Statement (RIAS) accompanying the final Industry Canada regulations under CASL, Industry Canada stated that In some cases, where there is neither an exclusion nor any form of consent under CASL, some businesses that may have been compliant with PIPEDA when seeking consent to collect or to use electronic addresses to send commercial electronic messages may no longer be able...

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The Price of Honesty
Jan06

The Price of Honesty

Guest post by: Mary Broadfoot We are taught from the cradle that honesty is the best policy. Always tell the truth. Do what is right. Honesty comes at a price, etc. Then why, when it comes to honest ad impressions, does no one want to pay for them. There has been a lot of talk about fraud, what is fraud, who participates in it, why do they do it and why doesn’t anyone do something to stop it. Let’s start with what is fraud?...

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How to add Glyphs to Email subject lines
Apr15

How to add Glyphs to Email subject lines

Email marketers constantly strive to find new ways to get their emails noticed, opened and clicked by end users. With more and more businesses embracing email channel to communicate with customers, it becomes even more important for marketers to innovate and try new things. One of these new techniques, you might have noticed, is to use glyphs or symbols in email subject lines. Marketers do this to try and stand out in the crowded...

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CASL: Industry Canada Published Draft Regulations
Jan07

CASL: Industry Canada Published Draft Regulations

Guest post by: Shaun Brown Industry Canada published draft Electronic Commerce Protection Regulations (the “Draft Regulations”) under Canada’s Anti-Spam Legislation (CASL) for comment in the Canada Gazette on January 5, 2013. Industry Canada and the Canadian Radio-television and Telecommunications Commission (CRTC) share responsibly for developing regulations under CASL, and since the CRTC published its Electronic...

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Delivery to Gmail inboxes
Dec17

Delivery to Gmail inboxes

Data released by ComScore in October ’12 suggests that Gmail has overtaken Hotmail as the world’s top email service. Gmail has grown very fast in past few years and would likely end up being the top email provider in North America sooner than later. Delivering email to Gmail users’ inbox brings with itself some unique challenges as Gmail spam filtering focuses heavily on subscriber engagement, content filtering and user driven spam...

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