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CASL Countdown: Week 11 – Identification and Data

CASL Countdown: Week 11 – Identification and Data

Canada’s Anti-Spam Legislation (CASL) requires that proper identification and notifications be supplied to potential recipients of commercial electronic messages at the time of subscription to qualify for proper express and implied consents. As a reminder these include; postal address, privacy policy, contact information (phone, email or contact form) and a statement about unsubscribing from future communications. As an extension to...

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CASL Countdown: Week 12 identify your email sources

CASL Countdown: Week 12 identify your email sources

This is all about email this week, and identifying where your emails are originating from. With all the talk about DMARC recently and how Yahoo! broke the internet (they didn’t, just a very small portions of it) it seems like a fitting week to discuss how you can track your email campaigns. A good portion of CASL compliance will come down to understanding your email patterns and being able to track the approved messages your...

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