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Matthew Vernhout, CIPP/C (Founder)
There are participants and there are spectators in this world and Matt Vernhout is most certainly in the former of those two classifications. Not only is he a respected thought leader and authority on email deliverability, but he has also driven initiatives in Canada to protect people’s privacy and reduce spam.
Matt’s not a philosopher. Matt is a rugged town marshal holding the line against lawlessness on the virtual frontier. He’s a committed advocate for privacy and industry best practices. He maintains a balance by also working tirelessly to help clients improve their deliverability. The sheriff is in town and he’s ready to stand and deliver.
Matt leads Delivery & ISP Relations at TC Media’s Delivery & ISP Relations department which maintains their industry-leading deliverability rates. He is responsible for ensuring that all email sent from the TC Media+ network complies with ISP Sender Policies, email authentication policies, and the legal requirements of CAN-SPAM and PIPEDA.
A veteran with over ten years experience, Matthew helps leading companies throughout many industries – including financial, travel, hospitality, manufacturing, consumer packaged goods, retail – successfully deliver their email messages promptly and accurately.
Let’s face it, he’s got a pretty unique skill set an that’s why he works closely with the world’s most influential ISPs translating their demands into ways that help Marketing VPs, Marketing Directors and Marketing Managers take immediate action and implement effective processes.
Matt shares his practical know-how by contributing to several online and offline publications providing insights on the interplay between deliverability and marketing.
Matt gives back to the industry by volunteering his time to actively participate in international marketing and email-related associations including the Message Anti-Abuse Working Group and the Coalition Against Unsolicited Commercial Email. Matthew also participated on the Canadian Federal Government’s Anti-Spam Task-force in 2004.
Matt is a sought after contributor and speaker. He currently blogs for a number of sites such as:
Matt has written for these sites in the past:
- The Email Guide
- Reviews In HD
- ThinData’s Email Strategies newsletter
Connect with Matthew on: