Guelph, Ontario (June 24, 2013) Inbox Marketer today announced the hiring of Matt Vernhout, who joins the company as its new Manager of Deliverability, Chief Privacy Officer (CPO). With over 10 years of email marketing experience, Matt will lead Inbox Marketer’s privacy and deliverability teams.
“As new privacy regulations emerge and ISPs become more stringent with their spam filtering processes, we want to ensure that Inbox Marketer maintains our leadership in both compliance and deliverability”, said Randall Litchfield, President of Inbox Marketer. “Matt is a respected expert with his finger on the pulse of the latest developments in our industry. We look forward to gaining from his expertise which we know will benefit our deliverability team and practices and, most importantly, our clients.”
Matt, a Certified International Privacy Professional, will be responsible for ensuring that Inbox Marketer’s clients continue to achieve industry-leading deliverability and that they comply with all current and future privacy regulations including CAN-SPAM, PIPEDA and Canadian Anti-Spam Legislation (CASL).
“I am thrilled to join the team at Inbox Marketer at what is a very dynamic time in digital marketing”, said Matt Vernhout. “My entire career has been spent working in the digital marketing industry and I look forward to bringing my skills to a company that is recognized across North America as providing industry-leading service to its clients.”
Prior to joining Inbox Marketer Matt has worked with some of the world’s largest Email Service Providers including DoubleClick Email Solutions, Epsilon Interactive, and TC Media. Matt is also active in various industry associations acting as director at large of CAUCE and Senior Moderator of the Email Marketer’s Club, and is actively involved with MAAWG as both a speaker and contributor. He shares his thoughts on industry trends via an email newsletter and his social marketing blog EmailKarma.net which was recognized in 2010 as one of Canada’s top 40 marketing blogs, based on the blog rankings provided by AdvertisingAge.
About Inbox Marketer (www.inboxmarketer.com)
Inbox Marketer is a digital direct messaging firm that helps organizations use email, mobile, social media and the web to build online communities of customers and prospects. The company offers technologies and services that make it easier for digital marketers to integrate their communications across all digital channels and measure the responses across each communication touch point.