I subscribe to just about everything that interests me, from: Home Renovation, to Retail Stores, daily deals and more newsletters then may be healthy for one individual. Why would you do that to yourself?! Curiosity mostly. I want to see what people are sending, how they are deploying it (which ESP, or home grown system), or in some cases I’m investigating a client or prospect. In almost every case subscribing to a companies...

The anti-spam bill “Fighting Internet and Wireless Spam Act” (FISA) has been put back on the table in House of Commons for discussion (likely this afternoon!). Only a few more steps to go until we get there. What’s happened so far (The long road): May 2004 – IC establishes Task Force on Spam May 2005 – Task Force presents final report to IC April 24, 2009 – Bill C-27, the Electronic Commerce Protection Act...

Guest post by: Sanket Jain I recently subscribed to Aldo, Canada newsletter. They sent me a prompt welcome email requesting for a confirmed opt in and followed it up with a 10% off coupon (nice!). After that I have been receiving two newsletters from them every week. I love Aldo’s shoes, bags and belts; but their email marketing could get a little boost. I pay a lot of attention to the newsletters that I receive everyday and try to...