This is always a hot topic for a number of EmailSnobs and recently there have been a number of heated discussions around the terms Email List Rental, Email Buy and Email Purchase with arguments from both sides ranging from “Don’t buy Ever!”, to “Buying works when it’s done right and well managed”… I’m on the side of the former “buying = spam”. However, time after time I see the...

From my personal experience, it has – completely – FTAF is dead to me. Along with a number of other people I have talked to, it is dying or has already been fully replaced for some time. Think about it – when was the last time you used a FTAF page instead of “Tweet This”? With the rapid adoption of the Facebook “Like” button (I use it – click on it some time at the bottom of this post) and...

It’s name is Old Spice… After the success of the “Isaiah Mustafa” commercials the Old Spice team has decided to take their interactions to a whole new level. The towel clad Mustafa has been responding to user comments all day with short thirty second responses on YouTube and Twitter. So far responses have covered everything from Snorkeling, Riding Bikes and Horses to sending shout-outs to Fans and Celebs alike. ...