Mark, over at Email Marketing Reports, has a great video on the interactions of B2B email communications titled – “If B2B marketing emails could talk“. Does your B2B messaging sound like this?

I just received word that RR.com’s Feedback loop is now available. There is some important information you need to know so read carefully (highlighted to help). Legacy (current FBL users) still need to apply for the new program – there is no migration Existing FBL will end April 30, 2009 You may see duplicate reports during the interm period Here is the note from RR.com: We are writing to inform you that our long-promised...

Smith-Harmon, reciently announced the release of the Retail Welcome Email Benchmark Study.  Taking a look at welcome email programs and best practices among a number of major online retailers. Given the opportunity to build trust between the consumer and the marketers, it’s unfortunate that so many still don’t seem to be taking advantage of these messaging programs. Smith-Harmon’s study of the welcome programs of 112 of the...

Q: Hello EmailKarma.net, I’m going back and forth with a co-worker because I have advised that a client remove some of the text from their latest creative. My Co-worker is adamant that that spam filters can’t read text within an HTML image, and that the message should be fine to send. If that’s true, do you think its about to change? Also heard emails are being ‘fingerprinted’ and treated accordingly by...