I started to move a number of my subscriptions from an old email addresses to my new OtherInbox account and during the transition I’ve kept subscriptions to both my old address and my new address, to monitor how many marketers have different mail streams based on the subscribers length of time on file. In recognition of this I wanted to give kudos to the team over at Electronic Arts for segmenting their lists and recognizing where...

On behalf of the Email Marketer’s Club, I would like to invite you to participate in the 2009 Inside Email Marketing Study. ==> http://www.surveygizmo.com/s/102714/01xlo The purpose of this study is to provide the international marketing community with a better understanding of how email marketing performance is measured across the globe and how email marketing teams integrate with other marketing channels. It should take you about 10...

Recently the guys over at the BusinessCast Podcast asked me to be a guest on their show (twice in one month as we I had so much to say) to talk email marketing for the entrepreneur. Being a big fan of the show and a previous guest, I was more then happy to drop by and chat with them. In Episode #93: Email Marketing for Entrepreneurs – Bootcamp Part 1, we talked about the things you need to consider when developing an email marketing...

So how much do you know about spam filters? You may be surprised how much detail each different filter is now reviewing: Spam Assassin, Google-Postini, Barracuda Networks, MSN SNDS, Yahoo Spam Guard, Email2pop, Sender Score, Cloudmark, Ironport There is a whole section dedicated to specifics and types of spam filtering within Wikipedia’s pages. And what you don’t know about Bayesian Spam Filtering, could get your marketing...

Today your ten day countdown starts to the shutdown of Lycos Europe email services, announced in November 2008 and again last month. What you need to do NOW, if you have not done anything yet: Start by reviewing the extensive list over at Word to the Wise (Approximately 500 domains). Segment these users out of your house file for a special “Update your Profile campaign” Mail your first message to this segment no later then...