As a consumer, it is a good idea to have three different email accounts setup. Personal/Business Email Account – The first purposeful email address should be used exclusively for friends, family or business. These trusted individuals, in your contact list, should be made aware of the purpose of this email account: mypersonalaccount@example.com Make it clear, that you do not want your trusted people to share this address with anyone...

Now I enjoy watching Hockey, maybe not as much as other Canadians, but still if I can get to a game at least one a year I’ll always enjoy myself, and if the games on at home then I’m likely to watch at least for a while. So this immediately looks like a great deal, right? I meen who wouldn’t be excited about $14 tickets available for the Vancouver Canucks… but there is only one problem Vancouver is 4,370 km away from...

Chris Carder discusses how you can achieve an optimal ‘marketing mix’ in your marketing channels, specificly when dealing with the differences between new media and traditional media. Chris discusses five lessons for defining the right mix: 1. Always Deliver Relevant Content and Segment2. Collect Your Customers’ Permission: They Demand It3. Test. Measure. Test. Measure.4. Focus on “Relative Time” Rather Than on “Absolute...

After talking things over with Matthew Hill, a recent guest post author, about the success of his posts he has accepted a more permanent position writing (volunteering) with me here at EmailKarma.net. Keep and eye out for his posts and...

My latest article on OneDegree.ca deals with the upcoming ”Do not Call’ legislation in Canada and how you should prepare your communications programs to deal with this. How to Leverage the Do Not Call List to Enhance Your Marketing By Matthew Vernhout Is your company optimizing the potential of permission marketing? The introduction of the Do Not Call List (DNCL) regulation will certainly compel senior marketers like you to...