… and apparently many delivery people as well (I recognize many of the handles used in this discussion). Unfortunately I was not able to attend the event, with Yahoo’s Lead Anti-spam guru – Mark – and their Mail Blog admin -Ryan, but I was supplied with the transcripts of the discussions and have been reviewing them. Here are a few of the highlights. Q: I would like to know how I can reduce the amount of Spam I...

Dear Email Marketing Manager, As an avid email connoisseur I have several issues that I’d like to bring to your attention. Please understand that I’m only calling you out for your own good. Issue #1 -Send me engaging content…In the interest of engaging with your customers, please stop sending Image only emails. I am unable to read these on my mobile device and have virtually memorized your disclaimers about HTML enabled...

Another ISP has jumped on the band waggon (that’s a good thing) with a shiny fresh postmaster page, complete with RSS updates. Comcast’s Postmaster page is now live go subscribe to their RSS feeds* and stay current on: What’s new on the Postmaster site New mail delivery errors New Comcast mail servers Comcast’s dynamic IP range This page also details a number of important items regarding the sending of email to...

I’m looking for some information on the average life span of a consumer email address. Reports from Fresh address’ ECOA program show that the average email list churns about 30% a year. My reports tend to agree with this too (~2-4% a month), but this still doesn’t answer the question “How long does the average consumer use the same email address for before switching and moving to a new account?” 1 yr, 2,...

Deliverenderbility – what’s that you ask… Most of us see problems with getting emails delivered and problems with getting emails displayed as two different issues. But are they? Mark from the Email Marketing reports answers this idea in detail.