Today I reach 200 posts, and with this milestone I wanted to just look back over the brief history of EmailKarma.net with some stats from the last nine months: About you the readers: Averaging page views to 1,350+ (highest month January with 2,600) Averaging 900+ visits a month (highest month January with 1,650) Averaging Email Subscribers: 95 Readers from over 88 Countries/territories Furthest visit from Australia, a distance of 15,045...

I’m not sure how I missed this one… Last month while Return Path was announcing the addition of the Comcast feedback loop to their hosted solutions they slipped in a small announcement for the addition for Mailtrust’s addition to their hosted FBL solutions as well (4th paragraph from the bottom). Bringing the total for Return Path hosted FBLs to three; Comcast, USA.net, and...

Recently the FTC clarified a number of rules within CAN-SPAM (pdf). Here is my understanding of these changes (please note this is not legal advice). There are two major changes to note within these clarifications: Changes to the definition of a “sender.” The new rule enforces the idea of a single designated sender, for messages with multiple advertisers. The designated sender is defined as the entity in the...

The Senate of Canada is currently reviewing the Bill S-235, referred to as the Anti-Spam Act, presented to the senate by Senator Goldstein. This is somewhat similar to CAN-SPAM except for the fact that this is an OPT-IN email marketing law (PIPEDA also deals with opt-in for PII), and the US law is focused on opt-out. The most important information about bill S-235 deals with how it would make the sending of Unsolicited commercial email...

Yesterday Habeas and Ipsos, announced the finding of their 2008 email study which finds that there is still a very strong preference for email and the expectation that this will continue to be the case for several more years. Some very interesting findings include that the majority of people trust companies that use opt-in email, have the ability to customize communications and can reliably get messages delivered. While having a strong...