I got asked a great question by a co-worker today… “What have you seen other organizations doing to protect their users from fraud or phishing in emails?” It got me thinking of all the different things I see when dealing with different organizations. Yahoo!’s security seal is a good example of a service that lets you can create an avatar type icon hat is displayed on their login pages Credit card companies may send...

Recently there was a report released (DMNews) about the use and understanding of the “Report spam” button by consumers and that they actually report legitimate email as spam. This is not really a surprise, experience shows that users will use the button for the following reasons: As an unsubscribe – ISPs are looking at ways to manage this – Hotmail was the first to implement an Unsubscribe button for “Known...

Food for thought: I ran across this question today on LinkedIn’s Answer pages… My first thoughts agree with the best answer I see so far reads: Relevance is Queen.You can have all the content in the world, but if it isn’t relevant in a meaningful way to your target, you’re wasting your (and everyone else’s) time. Do you have a better answer?

Great example today on getting users to enter a contest and using the data you already have to make it easy. My Internet provider is running a contest for a free trip to Las Vegas to attend some VIP events, in a joint promotion with A&E;, for the new Season of Gene Simmons Family Jewels. Here is what made this a success: 1 – They linked directly to entry page in the email2- Used Known Data instead of asking me to enter all of my...

Today I found some new information sources to read courtesy of our friends over at Microsoft: Windows Live Hotmail Technical Support Blog – The official technical support blog for Windows Live Hotmail and the Live Mail Client.Your mail is here, come and get it! -Web mail musings from the Windows Live Hotmail teamWindows Live MailIt’s for more than just email I’m sure there are some hidden treasures in these… Once I...