A few events of note to talk about in the second half of the month; * EEC’s Email Evolution Conference running Today and Tomorrow (Feb 12th and 13th).* MAAWG will be held in San Francisco, hosting their 12th GeneralMeeting (members only) from Feb 18th to 20th, at the Mark Hopkins* Online Marketing Summit is taking place in San Diego from Feb 21st to 23rd* MarketingSherpa’s 3rd Annual Email Summit will be in Miami on Feb 24th to...

Day five… Lets start with a quick refresher on the Five R’s of email; Reputation, Recognition, Readability and Relationships have already been covered, but what happens when they are all put together and used efficiently… you get the final R – Relevance. Why is it important to be relevant? Sending relevant email is going to lead to increased delivery rates, higher comapign metrics and conversions and lower junk mail...

So far I’ve covered the first three R’s to email by talking about Reputation, Recognition and Readability. These three items are the foundation to the Relationship that you build with your subscribers. By building trust, brand awareness and an appropriate response from your readers, hopefully one that allows for direct interaction with your messaging members will reward you with higher levels of participation. Relationships in...

After looking at Reputation and Recognition, Day three of "The Five Rs of Email" has us looking at Readability.   According to the Wikipedia "Readability is defined as reading ease, especially as it results from a writing style… In the reader, those features affecting readability are 1. prior knowledge, 2. reading skill, 3. interest, and 4. motivation. In the text, those features are 1. content, 2. style, 3....

Yesterday I talked about Reputation and how this is used to determine if your email is going to be successfully delivered to your intended recipient. Additionally here are a few other articles that you should review; Monitoring Your Reputation and The best way to build reputation on new IPs? I also mentioned that today I’d talk about ‘Recognition’. Getting a subscriber to recognize your mail and it will get opened. Easy...