Are you monitoring your competitors? No, while the Email Data Source team is, and your competitors might just be watching you. Yesterday I was lucky enough to get a live demo of the Email Analyst product from Bill McCloskey, President and CEO. What is Email Data Source you ask? Email Data Source is a marketing intelligence company focused on monitoring the email campaigns of ten’s of thousands of companies and providing email competitive...

The Group over at the Email Standards Project (ESP) is looking for help getting the Gmail developers attention and they are asking for your help. Here is a quote from Mathew Patterson over at the ESP: The idea is simple – play off the well known Gmail collaborative video withour own video. Theirs was people passing the Gmail ‘M’ from frame to frame. They are asking for your images – expressing pain at the rendering...

Congratulations! You’ve got a new subscriber – someone who took the time to enroll on your website. At a minimum, they’ve given you some contact information and permission to communicate with them. They may also have given you details about their preferences and probably a variety of demographic details that you will use for segmentation and targeting. Now what? Find out on OneDegree where I answer this question in my latest article...

I subscriber to a lot of email, and frequently I’m reading a marketers RSS feed (almost 100 at last count) published by the same company as well. I’m often surprised by some marketers or sites that don’t have a clear or easy to find a subscription mechanism. If I want information from you, make it easy to find – you may be surprised at the list growth you experience. This also goes for your RSS feeds, making this...

Recently on the Email Marketers Club the question was raised; “My provider had a major issue, where another client’s content was sent to my list, causing a number of my subscribers to get angry and unsubscribe from theme email lists. Should I find a new Service Provider?” So far the responses have ranged of – get out now and fast – to send your lawyers in – to everyone makes a mistake it’s how you...