As the year draws close to the end I’d like to share the top five articles of 2007; Whats the best way to build reputation on new IPs? – September 7 When you move from one ESP to another… – November 28 Bounce handling – August 3 Monitoring Your Reputation – September 10 Are IP address portable? September 20 For the remainder of the year postings will be infrequent, but I expect to be back full force and...

Today Google announced that they have been given the go ahead from the FTC surrounding the purchase of DoubleClick. Google Points to six main factors in this decision: Transaction was cleared with no conditions Google and DoubleClick are not competitors Third party ad serving markets are highly competitive Privacy not a part of the merger review Data combination wouldn’t pose problems Advertisers and publishers aren’t...

Tamara over at BeRelevant interviews Stefan Tournquist from Marketing Sherpa on their latest metrics report that were recently published. Listen to the interview here. Several relevant Items are discussed; mailing frequency, removing inactive users and what are the largest concerns by marketers that responded to Sherpa’s...

Marketing Sherpa has released their annual Wisdom guide, the 5th to be exact, and its full of great tidbits on how to improve your campaigns and email programs. These are real examples of people making changes to their email campaigns and the differences that they saw. Expect to read thing like; Donations are up by 50%, with very little effort Auto responders work, they gave us a 20% conversion increase and, Our Conversion was increased by...

Just in time for the holidays – some very common spam items put to song. YouTube Link