How do you define it? The Email Marketers Club wants to know (login required). Join us for the conversation surounding the use of these words, as we try to determine if there is a ‘standard description’ for these terms, and others: Deliverability Email Delivered Email Inbox Delivered This sounds very similar to the task set out by the E-mail Measurement Accuracy Coalition which has been very quiet since launching, in the...

Today the Email Standards Project website launched. This formal initiative is focusing on developers and the design community to standardize and improve the existing support and accessibility in email. The Email Standards Project has already completed an initial test of many of the popular email clients and their support for the same message; Email Marketer’s should be very excited for this...

What do you take with you? Here is the minimum information you NEED to take and why: Bounce information and history – Re-mailing to old bounced addresses is a good way to get blocked and cause issue with your new provider before even breaking in your new home. Most ESPs will monitor your deployments during your on boarding to look for weird or abnormal behaviour from your account. This could cause termination of your account and...

Month three regarding the measurement and progression of email authentication. Spam is running at 7031 (96% of inbound*) messages in the last 30 days comparing to 229 ham messages. The percent of spam passing authentication tests is now at 1.5%, with 16.7% failing. Leaving 81.9 % as a neutral source. Comparing the ham ratio of 38% neutral and 62% passing (50% in August, 57% in Sep/Oct) authentication tests. Remember the holidays are...

Last night was CaseCamp 6 here in Toronto a great night of networking and Case studies. Presentations were given by: The Globeandmail.com focused on the launch and expansion of their “Join the Conversation” program where users can comment on almost every article published to their website. Sounds like some good thought and some cool ideas are going into this product. Vortex Mobile gave a great case study on Mobile Marketing for...