Yesterday my first post to OneDegree went live. You will find five practical short and long-term tips to help marketers build your email messages and programs that will encourage recipients to accept, open and act upon email. These include: Gather and Respect Consent. Be Patient. Be Methodical. Be Clear. Provide Valuable Options. Manage Expectations. Read Using Email to Build Trust here on...

A look at the Gmail anti-spam team and the methods they use to combat spam. Gmail has also recienly published the paper “Sender Reputation in a Large Webmail Service” for the CEAS (CONFERENCE ON EMAIL AND ANTI-SPAM – 2008). This paper discussed how a large webmail service can define and use reputation to identify and clasify authenticated sending domains to be spammy or not...

Last week the CMA’s Direct Marketing Conference was held in Toronto. I wasn’t able to attend, but I have been catching up on the events via these updates from OneDegree: Impressions, Notes and Videos from the CMA’s Digital Marketing Conference Robin Whalen On The CMA’s Direct Marketing Conference DMC: Steve Levy from Ipsos-Reid on next steps for Canadian Marketers DMC: There is No Such Thing as Mobile Marketing in...

Is there a possibality of collateral damage if the ESP I mail with has other clients with bad email reputaitons? Will there be an impact on delivery if a sender with a bad reputation is on the same network as my server with a good reputation? It is a possibility that your neighbour could cause you some pains along the wayif they are not tended to by your ESP. In many cases it depends on who is doingthe blocking and the number of bad actors...

Well it’s comming – IMAP support for GMail users – comming to an inbox near you in the next few days. How do I know I can activate this?Login to your Gmail account and click on Settings (top right). Looks for the “Forwarding and POP/IMAP” option. If you see this you can enable IMAP for your account, otherwise check back in a day or two. Why do I want IMAP?Imap gives you a real time look into your folders on...