Here are a few things to know when your sending messages to Gmail. All text that looks like a URL will be hyper linked even if you didn’t intend it to be as the Gmail interface will make it click able. This could lead to additional and unexpected click thoughts that are not actually tracked in your reporting systems. Users can create tagged aliases for your messages by adding +text after their user alias; example:...

Looking to build your list and can’t think of a better way then opt-out acquisition? Beware there are several things you need to consider. It’s better to have smaller lists with an engaged audience then a large audience that is only going to report you as spam for being irrelevant to them beyond the purpose of the contest (Shotgun vs. Rifle approach). This has a big potential to harm future messaging campaigns to your...

Two recent articles have been discussed regarding the reactivation of older address on your file. This is a common way to build or pad your list with subscribers that might have been left behind at some point. First off Bronto published this paper on “Re-mailing:Targeting Those That Don’t Open“. MailChimp also discusses the “Reviving an Old Email List“. This is a very common thought line for marketers,...

Ok it’s not Front page but it’ll do. I have a story published in DMN’s September issue (pdf) on Page 9, about ThinData’s “The Marketer’s Guide to Successful Email Delivery” (download) whitepaper. If you have not read it yet, I’d recomend it – I might be a little impartial though, I wrote...

Q: Hello EmailKarma, Are IP address portable? If you are thinking of moving hosting facilities and have built your reputation on your IP address that is owned by a telecom company – how do you suggest handling this? If you can’t take your IP with you, how do you take your reputation with you? Any insight would be great. Best,Nancy A: After doing some research and talking with some other delivery experts to get their opinions on this,...