Falling open rates, click and purchase? Hitting spam traps and finding increased issues while trying to get in the inbox? Here are a few ideas to kick start your program again. 1 – Sunset inactive users:Over time people lose interest in the same old email. Sunset people that have not clicked or opened an email in over 12 months (may vary by frequency of communications). Send a note to these users: “Thanks for being a...

Having troubles monitoring your branding? Want someone else to do it… for FREE. In order to accomplish this try using Google alerts to monitor a number of different items. Monitor for terms related to you employer or a partner/client, others can be used to monitor news related to your industry or a special interest. This can be enlightening when it comes to customers talking about your brand To setup a google alert; Go to ether;...

In response to the posting at trinity7 about the importance of your from address. These are five great things to note about your campaign and your mailing address; 1) From name is not always displayed Most email clients will show you the friendly from address used to send the email but AOL, among other, web browsers users will only see your email address. 2) Email client whitelists Almost every email client available, be it Webmail readers...

ISPs are now serious about authentication, from SPF to DKIM, and not authenticating your email is causing issues with your mail delivery. Not authenticating can lead to not delivering your message to a user. Taking steps to ensure that email can and is authenticated is one of the prerequisites to ensuring email delivery. Publishing your SPF and Sender ID records is relatively easy and can be accomplished in a number of minutes if you have...

Mobilize mail, an ESP from New Zealand, has been discussing new laws that are starting in early September. This posting provides a high level overview of the law and the touch points that will effect marketers sending to recipients located in NZ. This law is very similar to CAN-SPAM, but with an additional requirement for consent based (opt-in) mailing. Key points for compliance that the act requires for compliance: Commercial...